Our report should help you cash in on the major trends in 2018.With privacy issues on the rise, today we look at how does privacy work with third party sites using Facebook login! When signing up for an account with certain companies (and social media sites like Instagram or Pinterest) you are given the option to sign up with a Facebook account. Since 2014, Search had paced behind Social in share of visits but retook the lead in 2017, driving 34.8% of site visits in 2017, compared to 25.6% from social. At a high level, it is clear that social media’s tenuous grip on being the top referral category is over.Īs traffic patterns change, so should your search and social strategies. Instagram has doubled its user base in the past two years and its growth rate has been accelerating. Pinterest and Instagram were the largest beneficiaries of the decrease in Facebook’s share. Unfortunately, it wasn’t a positive move. Their share of visits dropped a massive 12.7% between the second half of 2016 and the second half of 2017. In our newest Shareaholic Traffic Report, we’re looking at externally referred traffic from 400+ million users to 250K+ mobile and desktop sites and analyzing the shifting trends. The size of websites in the study varies from less than 1,000 monthly unique visitors to over one million.Īs you might expect, Facebook was the major mover in Social traffic in 2017. After years of strong growth by Social Networks, Search finally had a comeback year and overtook Social as the top traffic driver. Looking back on 2017, we saw a major tide shift in how sites receive their traffic.
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